Aida And Dagmar – Models For An Advertising Agency

Another model named DAGMAR has increasingly become more popular and more comprehensive than AIDA. Steps are more defined and easy to apply.

Term DAGMAR is a acronym for Defining Advertising Goals for Measured Advertising Results. According to DAGMAR, a purchase has to carry a potential customer through four phases:
Answers to all these questions will help you to get a potential customer.

Comprehension is the next step of DAGMAR. Attempt to be aware of the answers. A)What is the product about? B)What are productís potential characteristics and advantages of the product? And how?
Next stage is certainty and this is very important. Convince your customer by telling him your product’s advantages. After convincing, the following step begins i.e. activity, which is not controlled by you. You need to depend on the client. However, your actions will have a part to play.
I ñ Interest
A ñ Attention
II. Comprehension
IV. Action

One of the popular features followed by ad agencies is AIDA. AIDA is a acronym stands for:
D ñ Desire
You will find ample of theories to explain the procedure which goes from the buyerís mind when he/she goes to purchase anything.

For an advertising agency, it’s very important to realize that they can increase sales with their effort. Actually speaking, marketing agencies are minds working on the opposite side of the world wide web. For a individual employed as an advertising agent, it is very important that you know more about the psychology that is buyerís.
Suppose you are having a service or product and your client understands nothing about the product. As your customer knows the product, the first step is to make him conscious of your merchandise by posting advertisement regarding your product on respective websites.

Marketing agencies may also manage marketing strategies, advertising and sales promotions because of the clients.
I. Awareness
III. Conviction

In case you have been in a position to convince, the customer ad have answered him satisfactorily and then you will surely be the winner of the day.

The AIDA version states that advertising agency should understand how to draw attention of a client to acquire the client interested by demonstrating its benefits, benefits and features. Want follows interest. It’s marketing obligation to create a desire in a buyer to buy a product. All three measures of the AIDA policy will enable you to stimulate the activity towards the purchase of a product. AIDA concept guides and direct you to build a marketing business. BIG Bís of marketing world have followed decent advertisement campaigns to be generated by AIDA.

Advertising agency or an advertising agency is agency or a company dedicated to managing preparation and generating advertising for customers. These bureaus are independent of customers and provide their abilities and perspectives to market products or clientís services.

Those who are working in a marketing agency should know about the a variety of thought processes that move in the brain of a reader or a viewer, a potential buyer. This will surely help to construct your business.
The process isn’t the same for each buyer and it’s sequential.

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